Figure II-1. Factors that affect flow in websites
Part II - Web Performance Optimization
Figure II-1. Factors that affect flow in websites
Skadberg, Y., and J. Kimmel. 2004. "Visitors' flow experience while browsing a Web site: its measurement, contributing factors and consequences."
Computers in Human Behavior
20 (3): 403–422. Flow is an optimal experience where users are fully engaged in an activity.