Switch to Semantic Markup

From Chapter 6: Web Page Optimization

Fake descriptive term
   Description of first term here, no structure to target!
Fake descriptive term 2
   Description of second term here, no structure to target

becomes this, by abstracting the inline styles to a matching structural element:

Descriptive term 1

Description 1 here, no problem targeting

Descriptive term 2

Description 2 here, styled by a single CSS rule