Don't make me wait!
That's the message web users give us in survey after survey. Even high bandwidth users find web sites too slow. And with millions of sites to choose from, they simply won't wait for slow sites. The problem? Bloated web pages. True, server load and network bottlenecks can hurt, but page size and complexity are the real satisfaction killers.
The solution? Web site optimization (WSO). To win your share of users, you've got to adopt the WSO mantra: "every byte counts." Every extra byte you send puts a barrier between you and your users. In this book, you'll discover techniques that can save anywhere from a few bytes to 30 to 60 percent off your entire bandwidth bill.